Manoj Kumar ran off in terror when the crooks blocked in his car and smashed the windows to get at a bag containing a haul of 22-carat gold jewellery before escaping in the vehicle.
The 38-year-old said his ordeal had left him considering his future in the jewellery trade.
“It was terrifying,” he said. “I ran for my life.
“We’re still in shock. Sitting in my office I try to be normal but then I have flashbacks about what happened.”
Mr Kumar, a director of Hockley-based Karishma Jewellers, said he could not be sure how much the stolen jewellery was worth but estimated it would easily run into six figures.
The attack happened as he and a colleague, who would not be named, left a shop in Southall, London, last Tuesday.
He recalled: “We were blocked in by a blue Vectra and then they started smashing the windows of my car.
“He was asking for the bag, the guy with me got out of the car and they tried to punch him in the face. He bent down and the punch hit him in the neck.
“He was OK but obviously shaken.
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